Jack Links Doesn't Jerk WSOP Around, Reups for 2 more years

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Posted on Nov 3rd 2010  -  Subject: Jack Links Doesn't Jerk WSOP Around, Reups for 2 more years

In a positive sign for the poker industry and its drive to capture mainstream advertising options, Jack Link's Beef Jerky will remain a "presenting" sponsor at the World Series of Poker through 2012.

Jack Link's is the number one U.S. brand of beef jerky and the fastest-growing  meat snack manufacturer worldwide in a nearly $3 billion industry.

Poker fans seem like a good audience for the edging Sasquatch advertising that has been employed at the WSOP as well.

“This remains a great fit between two category-leading brands,” said WSOP Vice President Ty Stewart. “We couldn’t ask for a better organization to be our lead sponsor. We love being with a market dominator that shares our sense of fun and irreverence.”

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